I started as a filmmaker in 2012, then developed communication design capabilities from 2016 onward, exploring different corners of visual communication. I've used these skills to complement my design strategy work in visual semiotics and advertising, and then product strategy, which has always been my main interest.
On this page, I've collected the various skills I've acquired over time, which I now use in innovation design projects and communication design work.
End-to-end digital product design and implementation
From early stage conceptualisation, lo-fi prototypes, work like and look like prototypes, to implementation. User interface following design systems and designing new coherent elements. All design processes in close collaboration with software teams to ensure feasibility and time prioritisation. All relevant stakeholders involved in the process to ensure relevance.
CASE STUDY: Impact Salud – Improving Life of People Living with Dementia in Latin America
1.1. Native App + Web App | Mobile Health Screening Tool for Dementia (2023 – 24)
1.2. Views of figma files of web app and native android app
Design Sprint & Product Conceptualisation
Design sessions to bring multidisciplinary team from idea to conceptualisation. Activities including goal setting, mapping within current systems, benchmarks, co-ideation and conceptualisation. In 5 days, the team has a working prototype that simulates the design idea, ready for validation with the stakeholder.
1.3 Ideation sessions (Day 1 – 3): Goal setting, mapping, co-ideation, and early stakeholder engagement
1.4. Looks like prototype on Figma (Day 4): translating the team ideas into a tangible interaction to test with stakeholders on day 5
AI Product Design
Implementation of our research at Imperial College London on Generative AI to scale up dementia care. Particularly running user research with diverse stakeholder groups, finding frictions of use, and integrating generative LLMs features in current design systems and interaction flows.
1.6. Integrating LLM features into existing user flows and interfaces: an interface for GPs or nurses to trigger generative AI conversations with patients, enabling scalable care delivery for people living with chronic conditions
Film Making, Direction & Editing
I have been making videos since I was 10 years old. At the age of 15 I started working with my first clients. I financed my studies through filmmaking. And for a couple of years, it was my full-time job. Now, I use it as a means to narrate the stories of my design projects or occasionally choose to create films if something truly captivates me.
Editorial Design
Branding
